1.    Your ad is shown on the Search Network.
2.    Someone taps the ad.
3.    That person’s mobile phone opens the dialer with the number set (on your own number an (FN).
4.    The person taps the call button to place the call. Calls using an FN will be counted as a phone call in your reporting.

Calls, where the duration meets the minimum requirement set in your account for conversion, will be reported as a conversion on the date that the ad was shown. Calls are tracked from call answered duration, and recorded,  for quality control.

When we create your ads, you’ll be asked to enter the following information:
•    Two headlines (optional, but recommended)
•    Your business name
•    Your phone number
•    Two lines of descriptive text
•    A display URL
•    A verification URL, which is the URL of a web page that includes your business phone number.

Call-only ads initiate calls directly to your business and don’t send customers to your website landing page. When you enter your verification URL, which can be the landing page URL for your business, that’s only to verify your ad and phone number. It won’t be directly displayed on your ad. To create ads that allow click to call.

Option 1
Clicks on the call button or headline are charged at a cost per click (CPC) based on the bid that you set in your account. We manage, run and monitor everything for a monthly management fee.
Option 2
We generate all leads and you are charged on a per lead basis, this is more expensive as we add a premium on every lead delivered. However, this method is better if you have a limited budget. You have the ability to slow and control lead cost.